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Project Overview:
DiphiriDotCom, a proudly black-owned company founded in 2015, has grown from offering grave closure services to providing a comprehensive range of support services. These include meal preparation, catering, tent erection, heavy equipment assistance, dishwashing, and waste management.
The company needed a website to reflect their expanded offerings, highlight their mission to support families during sensitive times, and showcase their dedication to empowering the youth. I built a professional, user-friendly website using WordPress, leveraging the Understrap theme for responsive design and GSAP for animations to add a polished and modern touch.
Project Objectives:
- Brand Representation: Create a digital presence that aligns with DiphiriDotCom’s values and mission.
- Service Clarity: Clearly communicate the company’s full range of services.
- Audience Connection: Instill trust and confidence among families in need of these essential services.
- Youth Empowerment Focus: Highlight the company’s commitment to employing and uplifting the youth.
My Approach:
- Framework and Tools:
- Understrap Theme: Combined the flexibility of WordPress with a responsive framework to ensure seamless access across all devices.
- GSAP Animations: Introduced subtle animations to guide users’ attention and enhance the storytelling experience.
- Content Structuring:
- Designed clear sections for services, company history, founder’s message, and testimonials.
- Used storytelling to emphasize the company’s role in supporting families during difficult times.
- Visual Design:
- Utilized warm, respectful tones and professional imagery to convey sensitivity and reliability.
- Highlighted service areas and the permanent workforce to reinforce trustworthiness and capability.
- User-Friendly Navigation:
- Ensured visitors could easily find key information, including services, contact details, and the company’s mission.
Key Features:
- Dynamic Hero Banner: GSAP-powered animations introduce the company’s core message.
- Service Highlights: Visually engaging sections showcasing each service offering.
- Interactive Service Map: Highlights operational regions, including Gauteng, Limpopo, Mpumalanga, North West, and Tshwane townships.
- About Us Section: Features Karabo Ofentse Motshwane’s inspiring story and the company’s commitment to youth empowerment.
- Contact Form: Simple yet effective for inquiries and service requests.
Results:
- Increased Engagement: Visitors spent more time exploring the website, thanks to the intuitive layout and animations.
- Enhanced Credibility: The website’s professional design strengthened DiphiriDotCom’s reputation as a reliable service provider.
- Streamlined Communication: Clear calls to action and an easy-to-use contact form improved lead generation.
Client Testimonial:
“The website perfectly encapsulates what DiphiriDotCom stands for – professionalism, care, and reliability. Riley’s approach brought our story to life in a way that connects deeply with our clients.”
If you’re looking to elevate your business with a professional and engaging website, let’s collaborate!
